‘Yo Me Declaro’ Campaign for Human Rights Defenders : un exemple pour ME/VOUS déclarer défenseur des Droits de l’Homme

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Pour en savoir plus, aller sur le blog de Video for Change « Blog it. Share it. Change it » dont un extrait (en anglais) ci-dessous ou directement sur le site http://www.yomedeclaro.org/manual-activistas/ (en espagnol) sur lequel vous trouverez d’autres ressources.

A noter également qu’il existe un Bureau du Haut Commissariat aux droits de l’homme au Mexique (en espagnol).

Video Advocacy Example: ‘Yo Me Declaro’ Campaign for Human Rights Defenders
By Sam Gregory | July 28th, 2011
The video itself places a particularly heavy emphasis on the need for people to share the video with their peers. On its supporting site it provides a lot of detailed guidance on how to do this using Facebook, Twitter and blogs.

(The video below is in Spanish. For English subtitles on the video click on the CC button that will be visible at the bottom right of the player once you start the video)


 Video Facts:

  • Title: ‘Declárate, yo me declaro’ (Declare Yourself, I Declare Myself)
    • Date Created/Posted: The video was launched in early July 2011 at an event in Mexico City with the UN High Commissioner for Human Rights, Navi Pillay; and was launched online on YouTube and on a dedicated site at the same time.
    • Length: 3 minutes, 25 seconds (and all the time they encourage you to spend on then sharing it to friends via Facebook, Twitter and blogging)
    • Who Made It: The Office of the High Commissioner for Human Rights in Mexico (with support from a range of production and distribution allies)
    • Location: Made in Mexico and aimed at a Mexican public, though should be relevant in many other countries
    • Human Rights Issues: The rights of human rights defenders. “Human rights defender” is a term used to describe people who, individually or with others, act to promote or protect human rights. As the video emphasizes, anyone can be and should be a human rights defender – it does not require that a person be a full-time activist or work for an NGO.

Goal: Engage Mexican citizens in a collective effort to both see themselves as human rights defenders (or at least defenders of human rights defenders), share the video as widely as possible so that “policemen, soldiers, businessmen, students, artists, shopkeepers, opinion-leaders, policy-makers and anyone else” will see it; and generate a million views of the video itself to put pressure on authorities.

Primary Audience: Mexican public as broadly defined as possible – in fact they put emphasis on the hope that this will be seen by people who might be in authority, or might never have thought of themselves in a human rights context. (As the UN Declaration on Human Rights Defenders affirms, there is no professional requirement to be a human rights activist, and a civil servant, a public official or members of the private sector might, in some circumstances be human rights defenders).

Message: If human rights defenders have to defend themselves, they can not defend anyone.

Content/Style/Voices: The video starts with a somewhat cute-sy animation that enables the UNHCHR to communicate a generalized narrative about the role of human rights defenders and the role of other citizens in supporting them. Half-way through it transitions to a more standard straight-to-camera address from Saúl Hernández, a popular musician in the band Jaguares, and a well-known social justice activist.

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